Check out our top picks of our favourite new music videos from upcoming artists.
First we have the mysterious Nearly Skulls who believe in real rock music and are fiercely protective over their identities, leading to huge speculation among fans. Following their previous earworm ‘Dots’ Nearly Skulls continue to connect some of the dots in the lead up to their debut album ‘Bucket Listing’, set to be released on July 30th.
Celebrating American Independence Day, Nearly Skull’s new music video for their single ‘American Rules’ cuts between a skeletal cartoon of Donald Trump and the band themselves, shown as the skulls they have manifested themselves into. We see the president sharing ‘Breaking News’ in the form of the tracks lyrics, questioning the logic behind the train wreck of American politics and the impact it has on the world.
Overall, the music video for ‘American Rules’ perfectly compliments the punchy riffs, catchy hooks and political lyrics of the song, building great exceptions for what is to come in their upcoming album.
Jack Hooper’s emotional new single ‘How Lucky We Are’ blends powerful vocals, soft acoustics and vulnerable lyrics that are particularly relevant to todays climate.
The track is now accompanied by a equally stunning lyric video which features aesthetic images smoothly blending together, reminding us of the outside world that we all crave to immerse ourselves in once again. This suitably compliments his lyrics exploring the emotions that come with spending time away from someone that you care about and dreaming about being reunited ‘when this is all over’. Whether Hooper wrote the track with the pandemic in mind is undetermined, but the climate in which the track has been released adds another layer of relatability for the listener, which is emphasised by the video’s visuals.
Novelty Island is the brainchild of Tom McConnell and has received praise from the likes of BBC Introducing, Amazing Radio, Late Night Tales and more. When performing live, Tom is accompanied by his other half Frankie Tibbles on keys, David Dargahi on guitar and Harry Carter on drums.
Their psychedelic indie rock track ‘The End Of The Whirl’ features pulsating beats and catchy lyrics and is now accompanied by their equally mind-twisting music video. The video begins with a futuristic speech welcoming you to ‘Novelty Island’ and warning you of the dangers that may lie before you and then the video spirals into an exploration of one man’s brave journey to the end of the whirl. Not taking themselves too seriously, this music video tells a story, provides entertainment and a good laugh, something that is sometimes lacking in modern music videos, while still nicely complimenting the track.