‘WE’VE BEEN MOVED BY HOW OUR EVENTS HAVE TOUCHED THE HEARTS OF BOTH FANS AND ARTISTS.’
The artist meet-and-greet, along with the in-store signing, has been part of the music industry’s promotional arsenal for decades. But it has always been reliant on geography, opportunity and logistics – with the number of individual beneficiaries subsequently (and substantially) limited.
Read the original article HERE: https://www.musicbusinessworldwide.com/qjam-weve-been-moved-by-how-our-events-have-touched-the-hearts-of-both-fans-and-artists/
A new company, QJAM, is looking to revolutionize the sector by taking it online and making it social.
QJAM is placing itself – and its app – at the centre of a confluence of factors, including the increasing importance and personalization of the fan/artist relationship, the generational acceptance that everything previously thought of as physical (including meeting, greeting and signing) can de done digitally, and the modern desire to share something (especially something that involves celebrity).
Another part of this perfect storm, reflects QJAM’s London-based founder, Toby Harris (also of 100% Records) is the globalization effect of streaming, the fact that any fan from anywhere in the world can quite suddenly, perhaps quite randomly, become devoted to any artist from anywhere in the world.
Barriers have been broken down, but distance, for now, remains a physical reality, so, to be able to replicate, possibly even improve, the fan/artist interface between, say, Melbourne and Madrid, has obvious advantages.
To date, QJAM has brought fans together with artists including Liam Payne, Lennon Stella, Badly Drawn Boy and Nadine Shah, with more to come.
According to Harris, QJAM has already been experienced by over 30,000 fans globally.
He says: “There’s no other app that fills this gap of hosting an online meet-and-greet with a queue system, and no other app allowing the artist to sign (or doodle!) on their phone or iPad and send it within seconds to the fan they’re chatting with.”
Harris adds: “For the first time ever, we can offer a platform that artists can easily use on their own device at home. No special experience needed, they can do it by themselves. Every single artist we have worked with has taken to it immediately.”
Here, Harris tells MBW about QJAM’s founding principles, its Liam Payne-driven launch, his long-term ambitions and the benefits for artists and fans across the world…
WHAT PROMPTED YOU TO LAUNCH QJAM – BOTH IN TERMS OF THE CULTURAL AND COMMERCIAL TRENDS/LANDSCAPE?
I wanted the excitement and engagement of an in-store signing and to use tech to make it bigger, more global and more accessible.
I was sat in a promo meeting, thinking of ways an artist can connect with fans around the world and give them a more exciting and meaningful experience than a Twitter Q&A, Facebook or Instagram live stream etc.
SOCIAL MEDIA IS FOCUSED ON A ONE-TO-MANY COMMUNICATION, WHICH HAS A POWERFUL PURPOSE, BUT I WANTED ARTISTS AND FANS TO MEET ONE-TO-ONE AND MAKE A PERSONAL CONNECTION.
Toby Harris – QJAM
It’s become more and more important for artists to build a long-lasting relationship with their fans.
Social media is focused on a one-to-many communication, which has a powerful purpose, but I wanted artists and fans to meet one-to-one and make a personal connection that could stay with a fan for a lifetime.