From London to India: The Global Impact of ‘Do It Creative’ in Visual Effects
‘Do It Creative’ Receives International Recognition with Prestigious Film Festival Award London-based studio ‘Do It Creative’ has been honored with the 2024 Dadasaheb Phalke International Film Festival Award for Best Visual Effects Studio of the Year, recognising their ground-breaking contributions to the global film industry for over a decade.
This accolade marks a significant milestone for the Chingford-based studio, solidifying their reputation as a leading production house in India and further establishing their growing influence on the UK film industry. The festival is renowned as the only independent international film festival in India, honoring the brilliance of the Indian film industry by showcasing emerging projects and promoting diverse cultural perspectives. Among this year’s recipients were esteemed brands such as Oppenheimer, The Night Manager, and Scoop, highlighting the stature of ‘Do It Creative’ amongst a highly esteemed group. Founder Sam Bhattacharjee humbly expressed his gratitude for the award, stating, “This prestigious recognition would not have been possible without the immense talent and dedication of our in-house team, who continuously push the boundaries of visual effects with cutting-edge technology.”
‘Do It Creative’ has established a global presence with their spectacular work spanning various genres in films, TV, music videos, and commercials. Their collaborations have reached audiences across the UK, India, USA, Canada, Europe, the Middle East, and North Africa, with credits including critically acclaimed titles like Animal, Sergeant, and An Action Hero. The studio’s latest project, IraH, is a testament to their unmatched expertise in CGI, compositing, motion graphics, and 3D animation. As India’s first Hindi AI movie, this action-packed sci-fi thriller has been receiving numerous accolades on the film festival circuit, captivating audiences with its exploration of the rise of machine learning in the real world. Aside from their groundbreaking visual effects work, ‘Do It Creative’ also leads the industry in research and development, constantly pushing the boundaries of visual effects technology.
Their team of dedicated researchers and developers continuously explore cutting-edge techniques, from advanced computer graphics algorithms to AI-driven tools, to bring their clients’ visions to life. This relentless drive to stay ahead of industry trends has resulted in consistent delivery of stunning and immersive visual experiences that leave a lasting impact on audiences.
The post From London to India: The Global Impact of ‘Do It Creative’ in Visual Effects appeared first on Arts Desk Daily.



