Big Hit-signed K-Pop superstars BTS claim to have “opened a new era” for virtual shows, following their pay-per-view ‘BANG BANG CON The Live’ event that took place on Sunday (June 14).
At its peak, the virtual concert attracted 756,600 concurrent viewers from 107 regions, breaking the record for the largest ever virtual concert audience. Big Hit notes that audience size equates to 15 shows at a 50,000-capacity stadium,
The event also obviously broke the record for the highest-paid online concert, banking close to $20m in ticket sales.
The online concert cost $35 for a pre-ordered ticket, or $26 for BTS fanclub members. Big Hit also states that the BTS fanclub has grown by 10,000 members as a result of the event.
Korean news site, the Korea JoongAng Daily reports that “the concert took a minimum of 21.9 billion won ($18.1m) from ticket sales”.
Food for thought (especially for those who wondered if virtual concerts were a pandemic-era fad).
Could this be a new era for the live music industry?