Welsh psych-pop band KEYS are back with a fresh and dynamic release. Their latest single, What Flavour?, is out now via Libertino and marks an exciting new chapter in their musical journey. Unlike their previous work, this track draws inspiration from the raw, rhythmic energy of ESG, Liquid Liquid, and the early ‘80s post-disco underground. By blending these influences, KEYS have created a sound that feels both nostalgic and refreshingly original.

Listen to What Flavour?

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A Song Born from Playful Indecision

Every great song has a story, and What Flavour? is no exception. While on holiday in Tenby, frontman Matthew Evans found inspiration in a simple moment. His daughter, overwhelmed by the endless ice cream choices, asked, “What flavour?” That innocent question quickly turned into a spontaneous singalong. Eventually, the melody evolved into a fully realized track.

“As the song unfolds, it shifts from playful indecision to the agony of craving what someone else has,” Evans explains. “At the time, we were deep into disco and 99 Records bands, so everything came out upside down. It doesn’t sound like anything we’ve done before, and that’s exactly why we love it.”

The Sound of Restless Energy

Built around tight, hypnotic grooves and an escalating sense of unease, What Flavour? mirrors the genre-blurring creativity of early ‘80s New York. Back then, funk, punk, and dance music collided, creating a thrilling new underground scene. KEYS capture that restless spirit in a track that starts as a lighthearted singalong but soon transforms into something deeper—urgent, anxious, and impossible to ignore.

With its percussive drive and warped funk sensibilities, What Flavour? is more than just a new release. It’s a bold statement that proves KEYS are still evolving, still experimenting, and still hungry for the unexpected.

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The post KEYS Return with Irresistible New Single “What Flavour?” appeared first on The Magnifisent.

If you’re looking for a fresh and genre-bending track, check out I’MMORTAL latest single, Uncanny Valley, now available via Immortality. This release blends experimental pop, haunting melodies, and cutting-edge production, pushing the boundaries of what we know as pop music.

Listen Now

Who is I’MMORTAL?

I’MMORTAL is a versatile artist—music producer, vocalist, visual artist, and creative director—splitting time between New York and London. Their work challenges conventional norms, merging electronic, avant-garde, and experimental sounds into a multi-sensory experience.

Sound and Style

Fans of artists like Grimes, Lady Gaga, Billie Eilish, Sevdaliza, SOPHIE, and Pastel Ghost will find a lot to love in I’MMORTAL’s music. Uncanny Valley is a perfect example of this, combining dark, atmospheric tones with bold, innovative production.

The title Uncanny Valley refers to the unsettling feeling that arises when something appears almost human but isn’t quite there—like an android with lifelike features that still feels wrong. This psychological concept comes to life in the track’s eerie and otherworldly atmosphere. The lyrics explore themes of identity, technology, and the blur between reality and artificiality, which are central to I’MMORTAL’s overall vision.

Airplay Support

For DJs, curators, and creators—your airplay support can help bring this track to more listeners. If Uncanny Valley resonates with you, don’t hesitate to share it.

The post I’MMORTAL Drops New Single, “Uncanny Valley” appeared first on Its Blitz Mag.

If you’re looking for a fresh and genre-bending track, check out I’MMORTAL latest single, Uncanny Valley, now available via Immortality. This release blends experimental pop, haunting melodies, and cutting-edge production, pushing the boundaries of what we know as pop music.

Listen Now

Who is I’MMORTAL?

I’MMORTAL is a versatile artist—music producer, vocalist, visual artist, and creative director—splitting time between New York and London. Their work challenges conventional norms, merging electronic, avant-garde, and experimental sounds into a multi-sensory experience.

Sound and Style

Fans of artists like Grimes, Lady Gaga, Billie Eilish, Sevdaliza, SOPHIE, and Pastel Ghost will find a lot to love in I’MMORTAL’s music. Uncanny Valley is a perfect example of this, combining dark, atmospheric tones with bold, innovative production.

The title Uncanny Valley refers to the unsettling feeling that arises when something appears almost human but isn’t quite there—like an android with lifelike features that still feels wrong. This psychological concept comes to life in the track’s eerie and otherworldly atmosphere. The lyrics explore themes of identity, technology, and the blur between reality and artificiality, which are central to I’MMORTAL’s overall vision.

Airplay Support

For DJs, curators, and creators—your airplay support can help bring this track to more listeners. If Uncanny Valley resonates with you, don’t hesitate to share it.

The post The Playground: I’MMORTAL Drops New Single, “Uncanny Valley” appeared first on Best Music Online Magazine.